Pain points are issues or problems that are causing prospective customers of your business to worry and require a solution. Uncovering customer pain points ultimately affects both your sales and marketing strategy. Agents need to figure out the prospect’s pain points so they can tailor their message and present their service as the appropriate solution.…

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Did you ever think this would be you? Did you ever think you would look in the mirror and see yourself as someone who could be considered traditional, simple, or, worst of all: basic. It’s okay. I can help you by sharing some of the things I’ve learned as I developed my program to take…

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Have you heard the phrase, “Niches make riches?” It’s true. If you put yourself out there as a generalist, you’ve got a ton of competition. You might think that by creating a niche, you will be losing too many opportunities. You won’t. you will end up capturing more business.  Creating an ideal niche is going to…

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