4 Common Marketing Mistakes Made by Most Agents

Missing the Mark


Marketing Mistakes. The most powerful arrow in your quiver is a well-written message. I have seen too many agents throwing stuff at the wall to see what sticks. Their marketing messages and tactics lack focus, causing them to get frustrated when they don’t get the results they expected. 

1.) Follow the Crowd

 One of the biggest marketing mistakes you can make is to just “do what everyone else is doing”. It’s tempting, of course. You need to differentiate yourself from the other agents or you are going to be seen as just another agent. 

2.) Confusing Message!  

You spend a fortune on advertising so make your message clear, and clean so that the consumer knows exactly what you are offering.  

I have seen too many agents try to cram in every tactic they have every learned into one message. 

Simply sending a one-size-fits-all email won’t help you better engagement with your audience, it will only waste a whole lot of your time. 

You can have the best message ever but if the wrong people are the ones seeing it then no one will be interested in it. 

Avoid marketing mistakes by keeping your message clear and understandable. 

3.) Wrong Audience! 

Not every audience is created equal, nor should every marketing strategy be the same. By following the crowd and promoting your business in the same channels and with the same approach, you’re wasting potentially useful energies on outlets that don’t represent where your prospects spend their time. 

Everyone has a pain or frustration and as a Real Estate Agent you have the solution to some of them. You need to stop targeting everyone and focus on those who’s pain and frustrations you can help.  Target the audience that needs what you have to offer. Narrow your audience to your specialty. The audience wants to hear from an expert (that’s you) if your message can solve their pain or frustration. 

4.) Wrong Message! 

The reason why so many marketing tactics fail is that they were saying the wrong things to the wrong people. Let me ask you a question: what is it that sets you apart from your competitors?  Stress the difference you bring to the table. 

You want to get into the head of your prospect and see what is keeping them up at night. Then you want your solution to be directed toward them. Become laser-focused on their needs, and they will become focused on you and your solution. 

If you spend time evaluating where you should invest time and energy, what types of content and marketing collateral are needed to reach your ideal audience, and you’ll have a stronger strategy and more clients. 

You want your message to be seen by those who have a need for your solution.  


Real Estate marketing is the key to being successful, not prospecting, marketing. If you haven’t conquered marketing so that it is happening automatically and continually creating new clients daily, we need to talk. 



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