When it comes to attracting new clients you have to be appealing to their needs. They all have pains and frustrations and are looking to rid themselves of those.
You need a plan to shape your business into one that generates a consistent flow of quality leads and sales.
Remember you can’t be everything to everyone, you will end up being nothing to no one. As an agent, you must focus on a niche and become the to go, person for that niche.
The more crystal clear you are on the audience you want to attract the easier it will be to attract that person. You need to have a narrow focus.
Targeting a tight niche allows you to become a big fish in a small pond. It allows you to dominate a category or geography in a way that is impossible by being a generalist.
You need to identify the one thing your ideal niche prospect wants a solution to something that they’ll pay you handsomely for. Then enter the conversation they’re having in their mind, preferably something they go to bed worrying about and wake up thinking about.
Have you heard the phrase, “Niches make riches?” It’s true. If you put yourself out there as a generalist, you’ve got a ton of competition. You might think that by creating a niche, you will be losing too many opportunities. You won’t. you will end up capturing more business.
Creating an ideal niche is also going to save you thousands of dollars in marketing. You’re not throwing away marketing dollars trying to attract everyone. Instead, you focus your efforts and money on attracting the client that you want to work with. You don’t have to make an impact on the entire world, you just have to reach a few.
What is your ideal niche?
Be as specific as you possibly can. Think of a specific type of home, kind of client. The tighter the net, the more fish you will catch.
Your Ideal Niche is about getting visibility with the right audience. By identifying and choosing the right audience (your ideal niche), you will be demonstrating your authority in your field, showcasing your unique skills, and bringing value to your audience you will build loyalty and grow your business.
When you use the Cribbin System you will stand out against the competition, which is usually generalists. Increase appeal with your niche audience because they will feel confident, they are working with an authority who understands their needs.
You become the go-to choice for prospects who need what you have to offer.
Choosing the ideal niche for you is something that takes some careful thought and exploration.
Before you identify a niche, it is important to investigate the pain and frustrations within that niche, the opportunities, and risks, plus the competitive landscape.
Understanding your competition is essential in determining whether you can find a competitive edge in this market. In order to really stand out and own your niche, you need to understand what sets you apart from the rest? The ability to answer that question in a powerful way can put you on the right path to owning your niche.
Stay tuned for part 2 of this series, titled The Message
For more information on The Cribbin System go to MikeCribbin.com