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4 Common Marketing Mistakes Made by Most Agents

Missing the Mark

  Marketing Mistakes. The most powerful arrow in your quiver is a well-written message. I have seen too many agents throwing stuff at the wall to see what sticks. Their marketing messages and tactics lack focus, causing them to get frustrated when they don’t get the results they expected.  1.) Follow the Crowd  One of the biggest marketing mistakes you can make is…

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Does an all-cash home purchase make sense?

Today we are going to be discussing whether or not to buy that next home with cash or not? I know, what a problem to have! But it’s a serious decision, especially for Baby Boomers who have significant equity in their current home. Many of my clients (especially Baby Boomers who are downsizing or relocating)…

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Real Estate Lead Generation: Reaching Out to the Internet Savvy Crowd

There was a time when personal interactions were the only surefire way of prospecting for clients to generate high-quality leads. However, the internet has bought with it a whole new world of both tactics and opportunities. The digital world has truly come of age and you can now create productive strategies to reach out to…

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Real Estate Lead Follow-up: Four Effective Techniques You Must Try

Real estate lead follow-up

Agents tend to spend a lot of their energy on generating an increasingly large number of leads. In fact, it is what comes next that is of crucial importance to move the process from an initial phone call to the closing table. Follow-up is of absolute and paramount importance if you want to clinch the…

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