You want your prospects to feel something. You want them to feel pain, frustration, and anxiety. You want them to feel hopeful and excited about what you can do for them with your service.
Create a Compelling Message
A compelling message is one that captures your audience’s attention and compels them to take action. It should have the following elements:
- A strong call to action (CTA). The CTA is the end goal of your message, whether it’s signing up for a newsletter or hiring an agent. Make sure you are clear about what you want people to do after reading your message.
- An emotional appeal that ties into what matters most to recipients–whether it’s saving money, feeling confident in their work or feeling like they’re part of something bigger than themselves.
It can be tempting when writing copy for emails or landing pages just to focus on facts rather than feelings; however, this approach doesn’t tend to resonate with readers as much as stories do because these types of content don’t usually evoke strong emotions until later stages when someone has already invested time into learning about them (and thus become more invested in whatever outcome happens next).
This message will help you get your prospect’s attention
- You don’t have to be afraid of being bold, different or controversial.
- You don’t have to be afraid of being funny
- You don’t have to be afraid of talking about your prospect’s pain points in a way that makes them feel understood and validated
Create an Emotional Connection
The emotional connection is the most important part of your message.
Emotion is contagious and can spread through social media like wildfire. People are more likely to respond to a message if they feel something when they read it.
Create a Story That Appeals to Prospects’ Needs and Desires
The best way to create an irresistible message is by telling a story that appeals to prospects’ needs and desires. The most effective way to do this is by using specific examples of how your service helped someone else in the past, showing how it would work for them now and making a difference in their lives.
Example: A client was struggling with his sales team’s performance because they were spending too much time on tasks other than sales calls. We created a story about a client who faced similar challenges but used our services as part of his strategy – he saw his sales increase by 15% within three months! This story helped our prospect realize that he could use our solution too, which led him into becoming one of our customers later on!
Appeal to Prospects’ Values and Beliefs
Your message should appeal to the values and beliefs of your prospect. This is the most effective way to connect with them, because it shows that you understand what they care about.
If you’re selling a product, don’t talk about yourself or your product–talk about how it will help them achieve their goals. Use examples that are relevant for the audience you’re targeting (e.g., if someone is looking for a new job and has no experience in sales, don’t talk about how great salespeople are). Ask questions so that prospects can tell you exactly what their needs are: “What’s preventing you from achieving this goal?” or “How do we solve this problem?”
Make It Personal, Specific, and Real.
As you craft your message, keep these three principles in mind:
- Personal stories. Use personal anecdotes to demonstrate how a product or service has helped someone else, and how it can help your audience too. If you don’t have any first-hand experience with the topic at hand, interview others who do.
- Specific examples. If there’s one thing we know about humans, it’s that they love concrete details! Give people something specific to latch onto when they’re trying to understand what you’re trying to say–and make sure those specifics are relevant for them (and not just interesting).
- Real numbers (or data). Numbers help ground abstract concepts in reality; they lend credibility and authority because they’re backed up by hard fact rather than just opinion or conjecture
You can craft a message that draws prospects in by appealing to their motivations, pains and frustrations .
You can craft a message that draws prospects in by appealing to their motivations, pains and frustrations.
The first step is to identify what you want your prospect to do after they’ve read the message. In other words, what is the desired outcome? It might be something as simple as getting them to visit your website or make a purchase on Amazon (the most common goal). Or maybe it’s getting them interested enough in what you’re selling so they’ll call you up for more information or even attend one of your events. Whatever it may be–and whether or not these are tangible actions–these steps represent success for any salesperson because they lead directly toward closing deals and generating revenue.
We hope this blog post has given you some food for thought and ideas on how to craft your own irresistible message. Remember that the key to success is being authentic–if you can get in touch with your inner self, then your message will resonate with others who share similar values and beliefs.
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