Have you heard the phrase, “Niches make riches?” It’s true. If you put yourself out there as a generalist, you’ve got a ton of competition.
You might think that by creating a niche, you will be losing too many opportunities. You won’t. you will end up capturing more business.
Creating an ideal niche is going to save you thousands of dollars in marketing. You’re not going to be throwing away marketing dollars trying to attract everyone. Instead, you focus your efforts and money on attracting the client that you want to work with.
You don’t have to make an impact on the entire world, you just have to reach a few.
Targeting a tight niche allows you to become a big fish in a small pond. It allows you to dominate a category or geography in a way that is impossible by being a generalist.
What is your niche? Be as specific as you possibly can. Think of a specific type of home, kind of client. The tighter the net, the more fish you will catch.
Be known for a niche that you own.
Here’s the thing. Your audience is inundated with up to 60,000 brand messages every single day, and it has become really good at tuning out the useless, irrelevant stuff. So, you can either position yourself or get positioned.
What you need to do is find what you do really good and use that to create a niche.
If you can articulate a problem clearly and offer a practical way to make it go away, people will stand in line for your solution. You become the go-to-choice for prospects who need what you have to offer.
Choosing the ideal niche for you is something that takes some careful thought and exploration.
Before you identify a niche, it is important to investigate the pain and frustrations within that niche, the opportunities, and risks, plus the competitive landscape.
Understanding your competition is essential in determining whether you can find a competitive edge in this market. In order to really stand out and own your niche, you need to understand what sets you apart from the rest? The ability to answer that question in a powerful way can put you on the right path to own your niche.
Open you mind and see that we are surrounded by problems just begging to be considered from a different point of view.
Identify a problem, narrow the problem, articulate it powerfully and make sure others see the solution as you do, this specific niche will then see you as its king or queen.
As Rick Warren said, “Those who follow the crowd usually get lost in it.”
How do you want people to see you? How do you want to describe the problem you solve?
Be prepared to articulate your differentiation. That means you need to be able to share your value proposition in such a compelling way that it converts that prospect into a believer, a customer.
Being differentiated is more about who you are not for, that who you are for.
You Have to illuminate the path forward, show people where they need to go and show them how to get there.
What do people think about the problem you’d like to address? Is the problem really a problem?
Becoming known for a niche you own is critical for your success.
Remember, Identify the one thing your niche prospect wants a solution to. Then enter the conversation they’re having in their mind, preferably something they go to bed worrying about and wake up thinking about.
If you can articulate a problem clearly and offer a practical way to make it go away, people will stand in line for your solution.