What are You Doing to Stand Out from the Crowd

Introduction The real estate market is changing, and so are the agents who work in it. You’re going to need to adapt if you want to stay relevant and thrive, but how? Here are a few things you can do to stand out from the crowd: Stop trying to be like other agents. Stop trying…

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Negotiation Tactics

Fred Herman: A Masterclass in Sales Tactics Fred Herman, a top sales performer, showcased his exceptional sales skills when he sold an ashtray to the legendary Johnny Carson. This story serves as a prime example of how top salespeople use the tactic of getting the customer to name their price, and then either closing the…

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Take Time off or Work 24/7/365?

Introduction You are a human being. You have a body. That body needs to eat, sleep and recharge. If your job isn’t allowing you to do that then it’s time to start looking at new jobs or starting your own business. I’ve seen too many people burn out because they are working themselves into the…

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Do Real Estate Agents need to use Scripts?

Introduction Have you ever been to a salesperson who tried so hard to sound like an expert that it was almost laughable? Maybe you have even dealt with a few salespeople like this yourself. It’s likely that most of us have! And while we all know that real estate agents need to be able to…

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