THE COST OF INACTION
If you are not getting the results you want in business, it may be because of inaction. You are just as responsible for your inaction as you are for the actions you take.
The cost of inaction is greater than you realize. The future does not belong to the dreamer. I’ve discovered that the future belongs to the doer.
Have you ever been in a situation that wasn’t going so well, but rather than do something to change it, you told yourself, “Ah, it’s not so bad? Maybe if I just sit tight it will get better by itself. Maybe if I wait a while, the problem will go away, or I’ll just stop being so bothered by it
And so, you stuck with the status quo but rather than getting better over time, things only got worse. Sound familiar?
When you think about improving your business, you probably think about all the actions you need to take and how those actions will benefit you. This can be very motivational, but it is also work taking the time to consider the other side of that coin. What if you don’t take the action? How will it cost you and how much will it cost”?
You must ask yourself, what am I leaving on the table by not taking action? What is it costing you to hesitate?
The Delay
This delay is typically rooted in a fear of the effort and disruption the change may cause – the easy route is to hesitate and avoid the pain of change. The cost of inaction is the loss of business and opportunity costs associated with your inaction.
Examples
You also see this playing out in businesses all the time. Certain businesses are satisfied with the status quo and refuse to grow. It may not have been fear exactly, but the cost of inaction is readily apparent in many cases, like with Blockbuster.
Did you know that Blockbuster had a chance to buy Netflix for a measly $50 million back in 2000? The CEO passed on the opportunity, and now Netflix is worth more than $30 billion. The cost of inaction was very high for Blockbuster (how many of you are still renting DVDs?).
Disruption happens and companies that learn to adapt and change do well. In the business world, this is referred to as “pivoting.” Take Starbucks for example: when they first started all, they did was sell beans. It wasn’t until Howard Schultz took over in 1987 that they changed their business and became a coffee house . . . and the rest is history.
Apple is another prime example. They could have been content to make computers, but they decided to take a risk. Long story short, how many of you have an iPhone in your pocket?
Conclusion
Do you struggle with consistent lead generation and rely too heavily on referrals. It’s likely that you struggle with consistent cash flow and experience big highs and lows, with some months going great and other months that leave you wondering how you’ll make ends meet.
Do you get leads fairly consistently but they’re not the “RIGHT” leads. You’ve tried different online “funnels” but that has resulted in a lot of conversations with unqualified prospects. And you know that if you could only get more sales conversations with good prospects, you’d be golden.
Which of these describes your current situation?
Whether you can relate to one or both, a huge factor behind each of these stages is lead generation and the ability to provide quality sales appointments for you.
If you’ve ever felt frustrated that you or your calendar isn’t as full of appointments as you want it to be…
We need to talk.
If you’re interested in learning more about how to solve your lead generation and consistent cashflow problems, book a 1-on-1 strategy session to discuss your business, your sales process, and whether or not my system would be a good fit for your needs.
