The Difference Between Inbound Marketing and Outbound Marketing


An important part of your real estate business is marketing. You work hard to find the right clients for your business, but then what? You need to let them know about your services and how you can help them. That’s where marketing comes in. There are two main types of marketing: outbound (you pay for it) and inbound (customers come to you). Let’s look at each type in more detail:

Outbound marketing means you are spending money to market your real estate business.

Outbound marketing is when you are paying for people to know about your business. This could be advertising, cold calling, or any other method that brings clients in through a door other than the one they came through originally. Outbound marketing can be expensive and time-consuming, but it’s still an important part of real estate marketing because there will always be some people who are not looking for properties online and might need to hear from you directly.

Inbound marketing means the customers come to you, not the other way around.

Inbound marketing means the customers come to you, not the other way around.

Here’s how it works:

  • Customers find your business through search engines or referral sites. The more relevant content that appears on these platforms, the higher ranking your site will have in search and referral results.
  • Once they arrive on your site, they are already interested because they’ve already searched for information related to what you offer. Since they’re ready to buy, their conversion rates are higher than those of people who were randomly targeted by outbound marketing tactics (like ads).

Outbound marketing includes advertising, cold calling and anything else where you are paying for people to know about your business.

Outbound marketing is the opposite of inbound marketing. Inbound marketing focuses on creating quality content and building relationships with your audience, so that they come to you when they need something. Outbound marketing is when you try to get people’s attention by doing things like advertising or cold calling.

Inbound marketing is a long term strategy that can pay off big time if done right; outbound marketing has a much higher cost but may yield more immediate results.

Inbound marketing is things like blogging, social media, podcasting and search engine optimization (SEO).

Inbound marketing is things like blogging, social media, podcasting and search engine optimization (SEO).

  • Blogging: Blogs are the most popular form of inbound marketing. They can be used to build credibility with your audience while also providing a valuable resource they can use to learn more about you or your business.
  • Social media: Social media is another great platform for building trust with your audience by providing valuable content that’s relevant to them. It makes sense for businesses in every industry because it’s so versatile—you can share company news, blog posts or other content directly from your page on any of the major platforms (Facebook, Twitter, etc.).
  • Podcasting: Podcasts are audio programs that are usually downloadable from an RSS feed or website where people can listen to them whenever they want. If you’re looking for new ways to reach out beyond email newsletters and blog posts without being too intrusive into someone’s life (like sending direct mail), podcasts might be worth considering as part of your next campaign!

Inbound marketing is much more cost effective than outbound marketing because it costs you nothing to do.

You can’t go wrong with inbound marketing. It’s free, it’s effective and it helps you build trust and a relationship with your audience. Outbound marketing requires more effort and money to be successful.

Inbound Marketing Is Free

Inbound marketing is absolutely free for you to do (you just have to invest some time). You don’t need any special tools or software to make use of inbound tactics, just a website that’s search engine optimized (SEO) and some great content on that website that people want to read! This means you can spend less money than outbound marketers on advertising campaigns because there’s no need for ad placement or buying ads from other websites just yet!

If you want to keep your costs down, focus on inbound marketing

If you’re looking for a way to keep your costs down and get the most out of your marketing budget, focusing on inbound marketing is the way to go. Outbound marketing can be expensive, but inbound marketing is free. In fact, it doesn’t even cost anything!

The more people who use your product or service (especially repeat customers), the more money you’ll lose if they go elsewhere for what you provide. In other words, if someone buys from someone else instead of you because they trust them more than they trust you or have heard good things about them before buying anything at all—that’s bad news bears! This is why building trust with potential customers through social media posts and email lists can help prevent these unfortunate situations from happening while also saving money on paid advertising campaigns that aren’t always effective anyway (read: Facebook Ads).


We hope this article was helpful for you to understand the difference between inbound and outbound marketing. Inbound marketing is a great way to reach more people without spending money and it can be very effective if done correctly. Outbound marketing is still important, but it’s not as effective as we once thought it was. If you want to stay ahead of the curve with your real estate business, then focus on inbound marketing rather than outbound!

If you are tired of cold calling, door knocking and mailing out fliers that don’t bring you consistent business then maybe you should look into “The Cribbin System”. Check it out at

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